DESIGNING HOW EXPERIENCES FEEL

I design brand systems for live moments, shaped by a love of hospitality and built for real people.

With 15+ years of experience across restaurants, hotels, and global brands, I translate ideas into immersive experiences that connect, move, and scale. I think deeply about how people move through space, what they notice, and how it feels.
Hospitality taught me how experiences actually feel in the real world, and I bring that human-first, detail-driven lens to shaping how people move through and engage with space.

DHW is where I explore brand, experience, and the art of making ideas land, always with curiosity, care, and the occasional martini.

services

EXPERIENCE DESIGN & STRATEGY
Interim and project-based leadership across hospitality, lifestyle, and brand environments

Concept development, launch strategy, and experience visioning

Attendee journey design, service systems, and experience standards

Team training and operational alignment

Spatial & Environmental experience design
BRAND & EXPERIENTIAL SYSTEMS
Brand positioning, narrative, and visual direction

Marketing strategy and integrated campaign development

Cultural partnerships and community-driven brand building

Launch moments and brand expression in live contexts

Creative direction across experiential and content ecosystems
EXPERIENTIAL PRODUCTION & DELIVERY
End-to-end experience design and production leadership

Experiential strategy and creative concept development

Sponsor and partner integration with brand integrity

Scalable systems for repeatable event formats
{ Get in Touch }
experiential
culture
hospitality
experiential
HOSPITALITY
STRATEGY
ENVIRONMENTS
strategy
enviroments
experience
culture
EXPERIENCE
DHW is about designing experiences that make people feel welcome. Informed by hospitality and real-world practice, the work is shaped by how people move through and experience a space, from the first hello to the final goodbye.

Select Clients

James Beard AwardsAbigail Hall High TeaGabbianosTake TwoAngela Vineyards
© Dear Heather Wallberg 2025
Privacy | Terms & Conditions