Abigail Hall High Tea

Hospitality & Experience Design
Restaurants

Role

  • Restaurant Experience concept development & launch strategy
  • Guest journey mapping & touchpoint evaluation
  • Menu, beverage, and bar program consultation
  • Creative direction for experiential campaigns
  • Content strategy for hospitality & lifestyle brands
Once a suffragette hall, now a vintage cocktail lounge in the Woodlark Hotel, Abigail Hall carries its history with style. There, I reimagined the royal high tea into something bold and fresh: tea-focused cocktails, CBD-infused brews, playful finger foods, and an all-women playlist that honored the room’s suffragette roots.
It was high tea with a wink, spirited, soulful, and anything but traditional.

Photography: One Haus Creative

Role

  • Restaurant Experience concept development & launch strategy
  • Guest journey mapping & touchpoint evaluation
  • Menu, beverage, and bar program consultation
  • Creative direction for experiential campaigns
  • Content strategy for hospitality & lifestyle brands
A tall glass with an orange cocktail, garnished with a dried citrus slice and lavender, sits on an ornate silver tray atop a plush red velvet stool, with red velvet curtains in the background.A cozy lounge with floral wallpaper, vintage furniture, tan and red leather seating, round marble tables, and large windows letting in natural light. The space has a warm, inviting ambiance and decorative accents.
A white teapot pours tea into a floral teacup on a marble table set with cocktails, pastries, and a tiered tray of scones and finger sandwiches, against a backdrop of red curtains.A hand holds a dropper above a teacup, adding drops to tea. A teapot, a glass of grapefruit drink, and CBD oil bottles sit on a marble table. The teacup rests on a saucer with a floral design.
A table set for afternoon tea with a tiered tray of assorted pastries and sandwiches, a teapot, a floral teacup, two cocktails, and a small plate with finger sandwiches and cucumber slices.A silver cup filled with a crushed ice cocktail and mint garnish sits on a gold tray, surrounded by chunks of ice, while more ice falls from above onto the drink.A marble table with half-eaten food, a burger with pretzels, a glass of red drink, a crumpled napkin, a service industry menu, and a coaster with a text strip that reads, Who did you call at 1 am, fueling up?.
A cocktail with a frothy top is served in a martini glass, garnished with a slice of lemon on the rim, and placed on a marble table with a red curtain in the background.A marble table set with a tiered tray of pastries and scones, colorful cocktails, tea in a cup and pot, and dessert glasses, against a backdrop of red curtains.
A marble table set with cocktails, a plate of oysters on ice with lemon wedges, a bowl of crunchy snacks, and several lit candles in glass holders. The scene is festive and elegant.A person in blue jeans wearing bright pink heeled sandals stands behind partially opened orange curtains on a patterned tile floor with white, brown, and green tiles.A hand garnishes a yellow cocktail with a lemon slice, among four colorful cocktails on a silver tray, including drinks with lemon, grapefruit, and coffee bean garnishes, set on a marble table with a red curtain in the background.
A wooden table set for afternoon tea with a three-tiered stand of pastries, scones, and desserts, teapots, cups of tea, assorted cocktails, finger sandwiches, and small plates on floral china.A hand holding a glass of liquid with an orange slice.
A bar with assorted liquor bottles in the foreground, green tile backsplash, and a framed painting of a woman in a striped shirt on a dark teal wall with floral wallpaper.A red cocktail is being poured into a glass with ice and an orange slice, set on a marble surface. In the background, a metal bowl holds assorted fruits including pineapples, oranges, limes, and a lemon.A glass dish filled with cocktail sauce, garnished with shrimp and a lemon wedge, sits on a pink plate on a round gold table in front of dark green tiled walls.
A glass of amber-colored liquid with ice is being filled, while a person in a green jacket stands in the background with their hand resting on the bar.A cocktail in a ribbed glass sits on a reflective surface, garnished with a spiral lemon twist and a small stick. The background features deep red velvet curtains, creating an elegant atmosphere.
A cheeseburger with lettuce, tomato, and bacon sits on a white plate filled with French fries, set on a gold table in front of a green tiled wall.A person dips a French fry into ketchup next to a burger wrapped in foil, more fries, and a cocktail with an orange slice, all on a round yellow table in front of a red plaid background.
A person pours liquid from a cocktail shaker into a glass on a tray with ice and a lemon wedge, causing a splash; the scene is set against dark teal curtains.A person in a white shirt partially hides behind a heavy red velvet curtain, with their hand gripping the fabric. The background is dimly lit and features black and white floor tiles.A cocktail glass overflowing with foamy bubbles as liquid is poured in, with a person’s hand reaching toward the glass on a bar counter.
Dear Heather Wallberg is about designing experiences that make people feel welcome. Informed by hospitality and real-world practice, the work is shaped by what guests experience from the first hello to the last goodbye.

Select Clients

James Beard AwardsAbigail Hall High TeaGabbianosTake TwoAngela Vineyards
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