I design brand systems for live moments, shaped by a love of hospitality and built for real people.
With 15+ years of experience across restaurants, hotels, and global brands, I translate ideas into immersive experiences that connect, clarify, and endure.
Hospitality has taught me how experiences actually work in the world, and I bring that human-first, detail-driven approach to every project I touch.
Dear Heather Wallberg is where I explore brand, experience, and the art of making ideas land, always with curiosity, care, and the occasional martini.
services
HOSPITALITY & EXPERIENCE DESIGN
Interim and project-based leadership for restaurants and hospitality brands
Concept development, launch strategy, and experience visioning
Guest journey design, service systems, and experience standards
Hospitality training and operational alignment
BRAND & MARKETING SYSTEMS
Brand positioning, narrative, and visual direction
Marketing strategy and integrated campaign development
Cultural partnerships and community-driven brand building
Launch moments and brand expression in live contexts
Creative direction across experiential and content ecosystems
LIVE EVENTS & PRODUCTION
End-to-end design and production leadership
Experiential strategy and creative concept development
Sponsor and partner integration with brand integrity
Dear Heather Wallberg is about designing experiences that make people feel welcome. Informed by hospitality and real-world practice, the work is shaped by what guests experience from the first hello to the last goodbye.
